No one particularly likes getting emails—especially from their health insurance company. But an email from your future self? That’s a different story.
Utilizing internal data, we sent personalized emails and direct mail to members encouraging them to fill their gaps in care, such as annual wellness visits or A1C screenings. The campaign blew past the industry benchmark open rate of 20%-30% for non-urgent healthcare emails with an average open rate of 75.1%.
— 2025 Reggie award, data driven and personalization marketing
